Genesis Sports are the exclusive licensee supplying PUMA kit to pro teams in the UK and Ireland. And in 2015 they became PUMA’s main UK partner for supplying kit and training wear to amateur and non-league football teams.
They came to us looking to create a short film that showcased the new range of PUMA team wear for the 2016-2017 season. Genesis wanted the film to focus on their new slogan ‘Look. Feel. Play. Like Pros’ and so we created a player journey from arriving at the training pitch and getting kitted up to performing on the pitch.