The client came to us looking for a creative way to showcase their unique and beautiful dental practice. They have a fantastic, close-knit team and it was important to them that this formed part of any concept we put into to production. We took the simple idea of ‘transformation’ (think Ugly Duckling and Cinderella) and gave it a Wes Anderson-style spin in order to reflect the teams quirky nature.

The film not only showcased the vintage interior of the building, which has been occupied by the practice since the 1920’s, but also the team members who had drop in roles throughout.