You’re Right, That’s Wrong

Leicestershire Police | Agency Hitch Marketing

2022

Director: Lee Wheeler-Tomes AD & Scripting: Nathan Human Camera & Lighting: Charlie Harris & Bipin Anand Sound Design: Michael Tedstone Photography: Sarah Salotti

Our studio came on board the project to deliver three short films that highlight how active bystander behaviour can have a big influence on violence reduction.

Genre:

Change Campaign, Drama, Public Services, Youth

Sector:

Social Media, Drama, Education

This film is:

Challenging, Awareness, Dramatic, Educational

Play Video

Other Films in this Series

Episode 2 - DISTRACT

Distract – do something to change the situation to get the perpetrator and victim away from each other. When it’s safe to do so, follow up with a conversation.

Episode 3 - GET HELP

Get Help – from other friends, the police, security guards, bar staff etc. This can be before or after the incident.

Project Details

The Challenge

The You’re Right, That’s Wrong campaign was commissioned by Leicester, Leicestershire and Rutland Police and Crime Commissioner, Leicestershire Police and Leicestershire’s Violence Reduction Network (VRN) with support from Leicester City Council. Targeted at men aged 18-30, the wide-ranging campaign will be promoted in and outside of bars, pubs and clubs across Leicester City Centre and Loughborough as well as Leicester train station and parks across the Leicester, Leicestershire and Rutland area. It will also run across social media platforms including Snapchat, Instagram and YouTube. Our studio came on board the project to deliver three short films that highlight how active bystander behaviour can have a big influence on violence reduction.

The Result

Our team scripted, storyboarded and produced three high quality micro-short films that focused on three conversation staters for active bystanders. We worked closely with Hitch Marketing (the lead creative agency) and Leicestershire Police to develop the tone and look and feel of the final films. In addition to the films we also provided photography assets for the campaign. All of which can be found on the You’re Right, That’s Wrong campaign website.