UKPK

The UK-PK study is a nationwide study designed to help people living with severe haemophilia A to understand pharmacokinetic-dosing for prophylaxis. The UK-PK study aims to find out how people feel about their haemophilia and the PK discussions and if the way they take their treatment or feel about their haemophilia changes.
After speaking with the client we where informed the usual way this is done is to produce a small booklet, supplemented by some powerpoint slides. However, the trial leader was keen that these should be made into an animated film to increase engagement with the study material.
Turning complex medical language into an easily digestible animated film.
“Enthusiastic, creative, and really responsive to feedback – Great working relationship”
Mike Holland, Haemnet