11 Million Reasons

We’ve been working with People Dancing since 2014 and have a fantastic relationship with their team. This new project was picking up where we left off in 2015 when we created a behind the scenes documentary of their 11 Million Reasons to Dance photography project.
Our challenge was to create four new films. The first film was a 90 second promo video celebrating the 11 Million Reasons exhibition. Utilising content from the current ‘Making of 11 Million Reasons film’ and adding new content.
The other films were created to showcase 3 photographs from the 11 Million Reasons exhibition, bringing them to life in a new innovative way, whilst also being mindful of access needs for people with hearing and site impairments.
Show each photography image in full and, also in an analytical, innovative, creative way to the audience, finding new ways to portray the image at its best.
A mix of photo parallaxing, soundscapes, music and spoken word voice over was used to create the 3 image films