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Anthropomorphic Storytelling
/in Adverts, Blog, Marketing, Storytelling /by Lee TomesAnthropomorphism is the process of giving human characteristics to inanimate objects, animals and plants. Technology advancements have allowed marketers to use computer-generated imagery (CGI) to develop new and innovative campaigns that can form a warm connection between the advert and viewer. Viewers seem to be a lot more receptive to an animal with human characteristics […]
Orange Fox’s new website is live!!
/in Blog /by Lee TomesCreate Film has evolved and we’re pretty excited! We are now Orange Fox Studios. We’ll still be offering the same exceptional service, advice and all round winning attitude, we’ve just grown a little. We used to offer exceptional video production services and we still do! We used to create wonderful animated films and we still […]
Why Sound is the Hardest Medium to Conquer
/in Filmmaking, Storytelling, TV, Videos /by Lee TomesOn February 9th, 6.5 million people tuned to watch the hotly anticipated season 2 premiere of Happy Valley, the award winning BBC drama. Despite the gripping narrative, the opening episode of the series was hard to follow. The reason for this? Sound. Overnight complaints grew among frustrated fans of the crime drama who took […]