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Banishing the Bland and Boring…Why Video Storytelling is leading the way
/in Advertising, Storytelling, Video Marketing /by Lee TomesWhat’s the most boring video you have ever seen? Have a think…. I wager a guess it’s probably a mandatory training video or a corporate sales video intent on ‘selling’ a product or a service. At Orange Fox, the word ‘boring’ has been removed from our vocabulary and banished to the fiery depths of […]
3 video storytelling choices that work for creative advertising
/in Advertising, Adverts, Blog, Filmmaking, Marketing, Online Marketing, Online Video, Storytelling /by Lee TomesOk, let me first start by addressing the title of the blog. There are many creative techniques used when it comes to video storytelling and there isn’t a one shoe fits all approach. The brand, the audience, marketing channels and touchpoints all have a say on whether a creative concept will leave its mark. We […]
There’s No Such Thing as a Boring Subject
/in Advertising, Content Marketing, Marketing, Online Marketing, Online Video, Storytelling, Video Marketing /by Lee Tomes‘Boring’ is a word that gets thrown around a lot in creative industries, and it should be banished to the fiery depths of hell, because there should be no excuse for it, and certainly no place for it, in whatever you’re doing, whether it’s film, online videos, blogging, podcasting, morris dancing, or anything else. There […]