…In Style
A huge advantage of animation is how visibly flexible it can be. It can be 2D or 3D, bright or muted, sharp or rounded, accurate or artistic. The benefit of this is that it can compliment your brand, bringing the colours, fonts and imagery into your videos.
What’s more, animation can help to expand your brand by setting a clear style for your motion graphics & video, helping viewers identify your video content wherever they see it. Stop motion, fluid movement, flat graphics? These things can be as distinctive as a well chosen typeface or a unique colour palette when used to their full potential!

fig 1. ‘Rob’, a promotional marionette character