There are many misconceptions around the condition haemophilia. Haemnet came to us wanting help to create a film that set things straight and debunked some of these myths. Initially they had considered commissioning an animation film but after a series of workshops and chats we eventually decided that a short web series would be the best way to tackle the issues in an entertaining and educational way.
The films where really well received inside the haemophilia community. Alongside the series of short haemophilia awareness films we also created digital comic books of the mini episodes and ran a social media campaign to help promote the material.