Following on from our Creative Producers article about the ‘The Power of Online Video for Advertising’ post for Business2Community.com we have compiled a little shortlist of five adverts broadcast in the UK that we really like. These adverts are for big brands, produced by agencies handed big budgets, but it is interesting to explore the different methods of storytelling used to effectively represent the brand and engage their respected target audiences.
Lynx Excite Deodorant – Fallen Angels
All the elements comer together to make this advert effortlessly cool and shooting in eastern Europe offers a beautiful rustic backdrop for the film to play out. Even the tag line is cool ‘Even Angels Will Fall’.
Honda – Cog
Simply genius design and a long thought out ninth-month process went into putting it together. Six months of planning followed by short segments filmed over fours days and you have one heck of an advert. Honda estimates that worldwide sales rose by nearly £400m on the back of the ad.
Sony BRAVIA – Balls
Much was made about the production team behind ‘Balls’ actually doing this for real and indeed they did. A quarter of a million rubber balls were bounced down Filbert and Leavenworth streets in San Francisco. Accompanied by the haunting vocals of Jose Gonzalez and you have a truly beautiful advert.
T-Mobile – Dance
T-Mobile – Welcome Back
It’s impossible not to feel good after viewing both of these excellent T-Mobile adverts. The message here is ‘Life is for Sharing’ so get out your phone. Adverts that make you feel good, make you laugh and smile are definitely ones that will live long in the memory.
If you like what you see here get in touch below and see what our team can do for you. If you have a story to tell but don’t know how to tell it, we can help.