Entries by Lee Tomes

3 video storytelling choices that work for creative advertising

Ok, let me first start by addressing the title of the blog. There are many creative techniques used when it comes to video storytelling and there isn’t a one shoe fits all approach. The brand, the audience, marketing channels and touchpoints all have a say on whether a creative concept will leave its mark. We […]

There’s No Such Thing as a Boring Subject

‘Boring’ is a word that gets thrown around a lot in creative industries, and it should be banished to the fiery depths of hell, because there should be no excuse for it, and certainly no place for it, in whatever you’re doing, whether it’s film, online videos, blogging, podcasting, morris dancing, or anything else. There […]

Life’s a Ball – Practicing Old Passions

When I was a child I was asked “what do you want to be when you’re older?”. My response? – A scientist.   Childhood Aspirations I don’t recall why this profession appealed to me at the time but I distinctly remember proclaiming that it’s what I want to be. As an adult, I’m no longer interested […]

Anthropomorphic Storytelling

Anthropomorphism is the process of giving human characteristics to inanimate objects, animals and plants. Technology advancements have allowed marketers to use computer-generated imagery (CGI) to develop new and innovative campaigns that can form a warm connection between the advert and viewer. Viewers seem to be a lot more receptive to an animal with human characteristics […]

Orange Fox’s new website is live!!

Create Film has evolved and we’re pretty excited! We are now Orange Fox Studios. We’ll still be offering the same exceptional service, advice and all round winning attitude, we’ve just grown a little. We used to offer exceptional video production services and we still do! We used to create wonderful animated films and we still […]

Why Sound is the Hardest Medium to Conquer

On February  9th, 6.5 million people tuned to watch the hotly anticipated season 2 premiere of Happy Valley, the award winning BBC drama. Despite the gripping narrative, the opening episode of the series was hard to follow. The reason for this? Sound.   Overnight complaints grew among frustrated fans of the crime drama who took […]